
Daisy
Campbell
Film poster sketches




For my first draft I wanted to focus on the simple minimalistic style of posters that have become popular in modern film making. The birthday cake would be central, as to amplify it's importance and to provoke an emotional response of nostalgia within the audience. The cakes candles should be the brightest in the poster, surrounded in the darkness. This would symbolise the dwindling hope and mental health of the protagonist. The title would be spilt, the word 'Pity' and the centre top of the poster and the word 'Party' at the centre. With the release date directly under the word party, making it instantly memorable. The credits are at the very bottom of the poster as they usually are. The awards my film would be nominated/awarded would be at the top in a banner as is normal film posters
Still continuing with the idea of having a minimalist film poster, I replaced the birthday cake with the mysterious box. The centre of all the chaos in the verisimilitude of my short film. Placing it on the poster will immediately grab the potential audiences attention and become memorable, without spoiling the plot twist in my film. Placing the box on the poster would also foreshadow the danger within. This time the title would be place boldly across the middle of the poster, superimposed on top of the box. I believe that this would create the maximum effect and make the title the most memorable part of the poster. The credits would be placed at the top of the poster, which is uncongenial by modern film, poster standards. The awards the short film has been nominated for would be lower down than the title but still prominent. Finally, the release date would be at the bottom of the poster. I want to put the release date at the bottom of the poster as I believe it would balance out the irregular poster layout.
Similarly, with a minimalistic poster scheme wanted to focus on the face of the protagonist. The close up of the protagonists face is very common in psychological horror film posters . The title will be imposed across the very top of the poster with the release date and credits running along the bottom of the poster.
My fourth for my film poster is largely inspired by the poster for 'Shutter Island'. It features the ominous eyes of the protagonist. The iconography of the eye within horror Is very prominent. Eyes are the window to the soul, and my short film deals with issues of moral, heart and personality. At the top of the poster will be the banner that has the awards that my short film has been nominated/awarded for. The cake lies towards the end half of the poster, what separates the eyes from the cake is the title. Surrounding the title is the stars and a quote from film critics and magazines. This would make the film seem more appealing and promising, as reviews are trust worthy and usually accurate. The information and credits will be at the bottom of the poster in a traditional slim white font with the release date sitting prominently above it.
First Draft
Second Draft
Third Draft
Fourth Draft

Returning to my original ideas of simple iconography inspired by minimalist film posters I created my fifth and final draft. The overall colour scheme of this poster would be pale baby pink colours and metallic purples. These echo femininity and innocence. The metallic purple and gridded pink background should echo the rising popularity in the style known as 'Vapourware' and 'Webpunk' which originated on social media websites such as Tumblr and Instagram. Though I would consider this poster to be contemporary, the traditional small lettered font containing the information about the cast and crew who were involved in the film have remained at the bottom of the poster, along with the release date. The infamous logos of film festivals such as Tribeca and Sundance should line the top, to make the poster look more legitimate and intriguing.